After two years of love and development, Gingerful's first products, the now best-selling Henna & Rose shampoo and conditioner, launched in February 2020.

Frustrated at the lack of representation for redheads in the haircare aisle, I wanted something that worked authentically and gradually with ginger shades.

More than anything, my pride for being a redhead took a long time to reveal itself, particularly as I struggled with it growing up, so the last thing I wanted to do is paint over it – I'm making up for lost time.

So, with my roots in running Ginger Parrot, Redhead Day UK events in London, plus launching a successful petition for ginger emojis, I felt headstrong in my mission to create hair products designed exactly for red hair's needs.

My passion for spreading positivity around red hair has only increased over the years, and I want every redhead to feel empowered by what makes them stand out from the crowd.